Industry News

tractor at sunset

The Next Big Thing – The Rice Footprint

When we meet with legislators and regulators we talk about the Pacific Flyway, salmon and the hundreds of species of wildlife that use rice. We also focus on the rural communities in the Sacramento Valley that are so closely tied to our industry. Everyone gets it. They understand that our rice fields are so much more than the sushi rice they produce.

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Targeted digital advertising – launches January 2024

Targeted digital advertising – launches January 2024

In January 2024 the CRC plans to launch a new endeavor — targeted digital advertising. Below is a message from Steve Lerch with Story Arc Consulting, who has utilized his background at Google and working with other ag commodities to build our unique ad strategy, develop targeted campaigns aimed at decision makers, legislators, environmentally-minded Californians and rice lovers by tracking engagement in real-time. 

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Rice Levee Program – Application Period Extended 

Rice Levee Program – Application Period Extended 

California Waterfowl Association (CWA) is extending the application period for the Rice Levee Program, through November 30, 2023. This program is funded by the California Department of Fish and Wildlife and provides incentives for rice farmers that are willing to manage their internal levees for upland nesting bird species (Mallard, Gadwall and Pheasant). To participate in this program, rice levees must be reconstructed before January 1st or left from the previous growing season. Enrolled levees must be left undisturbed from January 1st until July 15th.

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New Weed Species Found in Butte County

New Weed Species Found in Butte County

A previous version of this update has since been corrected.

According to the Butte County Ag Commissioner a weed sample collected in Butte County on September 19, 2023 was submitted to the California Department of Food and Agriculture (CDFA) botany lab for identification. The sample was identified as “White Water Fire” (Bergia capensis). Notes from the CDFA lab indicated that this is the first record of the plant in California and possibly the USA. 

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